We and third party advertising companies and service providers may use a variety of technologies that automatically or passively collect certain information whenever you visit any Site or otherwise interact with us or our content (“Usage Information”). Usage Information may include the hardware model, browser, and operating system you are using, the URL or advertisement that referred you to the Site you are visiting, all of the areas within the Sites that you visit, your time zone, location information, and mobile network (if applicable), among other information. In addition, we automatically collect your IP address or other unique identifier (“Device Identifier”) for any computer, mobile phone or other device you use to access our Sites. In some cases, we may directly collect location information through your device. You may be able to turn off the collection of location information through the settings on your device. Usage Information is generally non-identifying, but if Pathlight associates it with you as a specific and identifiable person, Pathlight treats it as Personal Information.
The methods that may be used to collect Usage Information include the following:
Cookies and local storage are data files placed within a browser on a device when it is used to visit a Site. Certain web browsers and browser add-ons, such as Adobe Flash, may provide additional local data storage mechanisms. For example, a Flash cookie is a data file placed on a device via the Adobe Flash plugin. Cookies and local storage can be used for a variety of purposes, including to store a unique identifier for your device that recognizes your device as you visit the Sites or other web sites or online services and to remember your preferences. Most browsers provide you with the ability to disable or decline cookies and local storage. You will need to check your browser’s settings for further information. For more information about Flash and the privacy choices Adobe offers, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you choose to disable cookies or to adjust your Flash privacy settings on your device, some features of a Site may not function properly.
Small graphic images or other web programming code called web beacons (also known as “1x1 GIFs” or “clear GIFs”), may be included in our web pages and e-mail messages. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to a Site, to monitor how users navigate a Site, to count how many e-mails that were sent were actually opened or to count how many particular links were actually viewed.
Pathlight may receive information about you from third parties, including business partners and data providers. You may also have the opportunity to interact with a third party application or feature available through a Site, such as features that allow you to log-in through, access, or otherwise connect your account on a third party service (e.g., Facebook or Twitter). You may also be able to utilize third party services to transfer banking and other financial information to your Pathlight account. If you choose to utilize such a third party service, we will receive information about you from that third party service (which may include Personal Information) and they may receive information about your use of the Sites. Through these features, third parties may collect your IP address or other Device Identifier, which page you are visiting on a Site, and may set cookies to enable the third party feature to function properly. If you choose to post information to a third party platform, that information may be public.
Pathlight may use information collected through the Sites, including Usage Information and Personal Information, to: (1) allow you to participate in features we offer or to provide related customer service; (2) recognize you across the Sites and across devices; (3) tailor content recommendations and offers we display to you, both on the Sites and elsewhere online; (4) process your transactions; (5) provide you with information, products, or services that you have requested or that we think may interest you; (6) investigate and prevent fraudulent transactions and other illegal activities or activities that violate our policies; (7) process your registration, including verifying your information is active and valid; (8) improve the Sites or our services and for internal business purposes; (9) contact you with regard to your use of the Sites or any Pathlight service and, in our discretion, changes to the Sites’ policies; and (10) for purposes disclosed at the time you provide your Personal Information or otherwise with your consent. We may also use and share non-personal information in our discretion and we may use non-personal information, including information that has been de-identified (typically by using a mathematical process known as a “hash”), to make inferences about you and offers and content you may be interested in, to serve you with relevant advertising, and to allow others to do so.
Pathlight may share non-personally identifiable information, such as information that has been de-identified, aggregated user statistics, or a Pathlight identification or transaction number, with third parties in our discretion.
We may share your Personal Information with third parties for those third parties’ own direct marketing purposes. California Residents, please see below for additional information on “Your California Privacy Rights”. In addition, we may share information when you request that we do so. For example, you may have the opportunity to share your information with real estate agents or brokers to conduct transactions. In addition, you may be presented with an opportunity to receive information and/or marketing offers from one or more third parties. If you agree at that time to have your Personal Information shared, your Personal Information will be disclosed to that third party (or parties) and will be subject to their privacy practices. Or, you may choose to interact with a third party application or feature, through which information about you is shared. Please note that we are not responsible for the privacy practices of third parties. If you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly.
We may share information about you, including Personal Information, with third party vendors to enable them to perform services on our behalf. Additionally, we may share various information relating to our users and fraudulent or potentially fraudulent activities with our fraud prevention and similar vendors, and they will use this information to help us and their other clients prevent fraudulent and illegal transactions.
We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) that may require registration. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, as required by law or permitted by the Promotion’s official rules, such as on a winners list.
Pathlight may share Personal Information with its parent, or its subsidiaries and affiliates, primarily for business and operational purposes. Pathlight reserves the right to disclose and transfer all information related to Sites, including Personal Information: (i) to a subsequent owner, co-owner or operator of a Site or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, bankruptcy, the sale of certain of Pathlight’ ownership interests, assets, or both, or other company change, including, without limitation, during the course of any due diligence process.
Pathlight works with network advertisers, ad agencies and other advertising partners to serve Pathlight ads online. We also use analytics providers to provide us with information regarding the use of the Sites and the effectiveness of our advertisements. You may also see ads on the Sites and those ads may be served by a third party. These third parties may set and access their own tracking technologies on your device (including cookies and web beacons), and they may otherwise collect or have access to information about you, including Usage Information. Some of these parties may collect Personal Information over time when you visit the Sites or other online websites and services. We may share non-personal information, including information that has been de-identified, Usage Information, and location information, with third party advertising companies, analytics providers and other third parties, including for the purpose of serving you more relevant ads.
We may use a variety of companies to serve our advertisements. Some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and you may want to visit the following webpages, which provide “opt-out” mechanisms for participating companies: http://networkadvertising.org/managing/opt_out.asp; http://www.aboutads.info/choices/. You may also be able to opt-out from interest based advertising on your mobile device through your mobile device settings. You may also opt-out from receiving targeted ads while on Sites through your account settings as further described below in “Your Choices.” Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online.
Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive non-targeted ads while online or on you Device.
Note that your browser settings may allow you to automatically transmit a "Do Not Track" signal to websites and online services you visit. Like many websites and online services, the Sites do not alter their practices when they receive a “Do Not Track” from a visitor’s browser. To find out more about “Do Not Track,” please visit www.allaboutdnt.com.
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration. Certain Sites allow you to update certain Personal Information you have provided and to change your subscriptions or preferences regarding marketing information you receive from Pathlight. For example, you may visit https://www.pathlightmgt.com/login to access your account and modify certain Personal Information, subscriptions, and marketing preferences. You may also contact us at firstname.lastname@example.org or (844) 295-8628 if you have questions about or wish to modify certain information that we have collected from or about you. Note that when you modify your Personal Information or change your preferences on a Site, information that you remove may persist internally for Pathlight’ administrative purposes or within backup media. If you have made any public postings on a Site, these communications cannot generally be removed.
Pathlight offers you the following choices with regard to the information it collects through the Sites:
Targeted Advertising. You may opt-out from certain third parties who serve online advertising, including some who serve Pathlight ads elsewhere online, by visiting http://www.networkadvertising.org/managing/opt_out.asp or http://www.aboutads.info/choices/. Opting out does not mean you will not see any ads when browsing Sites, but the ads you see from participating third parties will no longer be customized to you based on your profile or interactions with Pathlight.
Marketing Emails and Mobile Messages. You may opt out of receiving marketing e-mails by following the opt-out instructions provided to you in those e-mails. Please note that we reserve the right to send you certain communications relating to your account or use of the Sites or Pathlight services, such as administrative and services announcements. These transactional account messages may be unaffected if you choose to opt out from marketing e-mails.
If you sign up to receive SMS or MMS messages from Pathlight, you may unsubscribe from any SMS or MMS messages received by replying “STOP”.
California Civil Code Section 1798.83 permits residents of California to request certain details about how their Personal Information has been shared during the prior calendar year with third parties for those third parties’ own direct marketing purposes. This information includes the categories of Personal Information and types of services provided to the individual, as well as a list containing the names and addresses of all third parties to which the visitor information was disclosed
If you are a California resident and you would like to receive this information, please write us at
Attention Legal Department
Pathlight Property Management
6500 International Parkway #1100
Plano, TX 75093
You must put the statement “Your California Privacy Rights” in the subject field of your email or in the address line of your envelope. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
Pathlight takes commercially reasonable steps to protect and secure Personal Information. However, no data transmission over the Internet, by wireless transmission or any electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use the Sites and our services and provide us with your information at your own risk.
Pathlight is based in the United States and the information we collect is governed by United States law. By accessing or using the Sites or providing us with any information, you consent to the transfer, processing and storage of your information in and to the United States and other countries, jurisdictions in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
The Sites are not intended for use by anyone younger than the age of 13 and we do not knowingly collect Personal Information from children younger than age 13. If we learn that we have inadvertently collected Personal Information from a user who is younger than age 13, we will delete the information from our active databases.